Gen AI: harnessing the potential, responsibly

At a time when marketing budgets are under pressure and teams are being tasked with achieving more with less, Gen AI has been heralded as the answer to many of the challenges ahead. Taking advantage of the opportunities Gen AI offers in a way that is responsible and considered is a key priority for many ISBA members.

This full day in-person event will provide the latest insights and guidance from fellow ISBA members and leading Gen AI practitioners and thought leaders. With senior marketers in media, procurement, legal, and creative roles registered to attend, this is also a great opportunity to network with peers, ask urgent questions, and join the conversation.

Places are strictly limited so please book now to ensure you secure your place.

The event will address topics critical for those navigating how best to embed Gen AI within their businesses.

Programme

09.15    Registration and breakfast
10.00    Welcome - Phil Smith, ISBA

• Where are we at?  ISBA Gen AI survey results 2025 – Lorna East, ISBA
• With great power comes great responsibility – Pete Markey, ISBA President
• AI Regulation update – UK & EU – Rob Newman, ISBA
• Gen AI – Copyright & IP – Sacha Wilson, Harbottle & Lewis, Amy Johnston, IPG, Nick Louisson, ISBA
• Can AI transform production?  The gap between seductive theory and complex reality – Oliver Forder, Claire Randall Consulting
• In conversation – Carl Read, Google UK and Kate Rowlinson, WPP
• Do advertisers still need media agencies – Scott Moorhead, The Aperto Partnership, Sarah Mansfield, ISBA Vice President, Marcos Angelides, Publicis and Bobi Carley, ISBA
• Marketing sustainability in the AI era – Nadia James, Google, Rachel Moss, Allwyn and Nick Louisson, ISBA
• Practical policy advice to avoid bias and scale AI responsibly – Rebecca Sykes, Brandtech
• How to adapt Gen AI responsibly – Robert Webster, TAU Marketing Services, Alice Anson, Nector360 and Jayesh Rajdev, ITV
• Accelerating creativity with responsible Gen AI adoption – Alex Dalman VCCP Faith and Simon Valcarcel, Virgin Media O2

Breakfast and lunch will be provided.  The event finishes with drinks and more networking.