How is your agency using Generative AI on your account? Generative AI presents many opportunities and potential risks to advertisers. It’s important to have transparency and control throughout your supply chain to ensure any use of generative AI technology is authorised and carried out responsibly, with sufficient processes to mitigate risks.
Working with our legal partner “The Quarterback”, ISBA has drafted some Generative AI contract terms for advertisers to consider using in their agency relationships.
This session covers topics you should be discussing with your agency partners to agree how Generative AI will be used on your account:
- Advertising use cases and risks
- Generative AI tools dos and don’ts
- Contract terms to implement practices that support a transparent and responsible use of Generative AI
Who is it aimed at?
This session is aimed at anyone in marketing/brand, legal and procurement who is concerned with agency contracting or just has an interest in emerging Gen AI opportunities and risks.