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Generative AI: Agency contract terms and guidance for advertisers

How is your agency using Generative AI on your account?  Have your agency contracts kept pace with Gen AI developments, and is your business adequately protected throughout your advertising supply chain?

Gen AI presents both exciting opportunities and potential significant risks for advertisers. It’s important to have transparency and control throughout your supply chain to ensure any use of Gen AI technology is authorised and carried out responsibly, with sufficient processes to mitigate risks.

Working with our legal partner “The Quarterback”, ISBA has drafted Generative AI Contract Terms which advertisers can consider using as a supplemental agreement to the ISBA Media Services Framework.

This session covers topics you should be discussing with your agency partners to agree how Generative AI will be used on your account:

  • Advertising use cases, opportunities and risks
  • The importance of your Generative AI policy
  • Contract terms to implement practices that support a transparent and responsible use of Generative AI 

Who is it aimed at?

This session is aimed at anyone in marketing.  legal or procurement who is concerned with agency contracting or has an interest in emerging Gen AI opportunities and risks.

Member-only document

Launch Presentation: Generative AI Guidance and Agency Contract Terms for Advertisers