This session will be led by the Aperto Partnership, an independent expert media advisory business, with real practitioner expertise in helping advertisers drive business and brand growth through the use of media and building more valuable media agency partnerships.
The session explores how to set up an agency partnership for long-term success, what media agencies genuinely value in their best clients, and how agencies operate commercially behind the scenes.
Participants will gain practical guidance on building effective remuneration models and contracts, as well as clarity on when a pitch is truly necessary and how to run a brilliant review process.
The training is geared toward helping experienced practitioners move beyond day-to-day management and into more strategic, mutually beneficial agency partnerships.
Agenda to cover:
• Setting up an agency partnership for long-term success
• What media agencies want from the best clients
• How a media agency works commercially
• Building an agency remuneration model and contract
• When a pitch is necessary and how to run a great review
Who is it aimed at:
This session would be of interest to any marketing practitioners who want to move beyond day-to-day management and into more strategic, mutually beneficial agency partnerships.
If you would like a deeper dive into managing your media agencies – take a look at the ISBA Media Excellence Certificate ISBA’s two-day course is designed specifically for senior professionals, responsible for leading the relationship with their media agencies, enabling participants to learn alongside peers, set individual learning goals, and create actionable plans with measurable outcomes.
Book now
Cost
FREE
Type
Online event