Harness greater value from your agency model - Workshop

An insight‑led session exploring how brands can harness greater value from their agency models, and where AI can meaningfully enhance both business performance and the brand–agency relationship. 

Why attend? 

We’ll share practical frameworks, and creative and media examples, along with light‑touch exercises that help attendees reflect on the strengths and gaps in their current approach — and leave with clear, actionable principles they can apply straight away.

Only 51% of CMOs say their operating model is truly high‑performing — and 41% believe their agency roster isn’t fit for purpose, with 52% calling creative–media integration a top challenge this year. At the same time, 52% are already trialling GenAI, and 97% agree it will radically reshape marketing teams

ISBA MEMBER FORUM 

ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments.  Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.