Does the strength of the relationship between marketer and agency correlate with effective work?
This session run by Aprais will look at the implications that are profound for marketers and their agencies – and arguably for any business relationship. As uncertainty continues to dominate the business world, the importance of strong relationships that can navigate through upheaval is clear.
What will be covered?
• Background to the joint study undertaken between Aprais and WARC.
• What are the skills that distinguish winning teams
• Do effective teams and agencies behave differently
It is aimed at:
All marketers working closely with an agency
What will you gain by attending?
In an industry where business as usual is becoming rare, this webinar will demonstrate where the strongest, most effective, relationships excel. It points to where brands and agencies should focus their efforts on developing an effective culture in the partnerships they develop.
Presenter
Kim Walker, Founder and Chairman, Aprais
Kim is the Founder of Aprais. An Australian by birth, Kim enjoyed a successful 30-year career in advertising, holding senior positions in Singapore, Hong Kong, New York and Tokyo, including Chief Operating Officer for Carat Asia Pacific, President Isobar APAC and Regional CEO for M&C Saatchi.