Practical guidance for managing your media agency and monitoring media performance.
Course content
- How media agencies work - an introduction to media agency processes and what motivates them.
- Managing your media agency – processes, behaviours and tools to get the best out of your media agency relationship.
- Good behaviours which make you an important client for your agency.
- Monitoring and measuring media performance/ROI.
What you will learn
- How to manage your media agency.
- How to ensure that you are getting the full value of your media investment.
- How to monitor and measure media performance.
Benefits
- Individuals will gain a basic level of media knowledge and an understanding of media management techniques that will enable best practice governance of their company’s media agency and media investment.
- Organisations will benefit from an increased ability to effectively manage media investment to ensure they are receiving the full value and benefit of that investment.
Who is the course aimed at?
- This introductory course is designed for media, marketing and marketing procurement professionals who have oversight and responsibility for managing media investment, media agency relationships and media productivity.