Digital Data Governance for the Future: Are you ready and do you know what you need to do?
This event is the first for ISBA’s new Digital Governance Forum – quarterly meetings for our members which will tackle issues of importance to operational marketers as well as data protection, legal, and governance practitioners.
The first meeting of the Forum will cover the pitfalls and risks of dealing with post-cookie tech and identity products and your teams.
Radha Gohil, Data Governance & Privacy Lead, Shell
Radha will welcome attendees to the Forum and providing context to our discussion.
Katie Eyton, Chief Ethics & Compliance Officer, Omnicom
Katie will be recapping for us the ICO’s expectations of online advertising, and the impact of recent regulatory decisions on the legal basis for, and transparency of, post-cookie tech and identity products. She will also be looking at why consent is likely to be required for first-party data use cases, and what regulators are expecting that consent to look like; and at data sharing within the industry, and the challenges this presents for future compliance.
Jamie Barnard, CEO, Compliant
Jamie will give us insight on Compliant’s latest research, how he sees companies responding to the coming consented environment, and how companies can optimise resources and their supply chains. We’ll be looking at what brands should expect from their supply chain partners, and how this can translate into a more trusted media environment for all, including customers.
Catherine Dunkerley, Ethics Partner, PwC
Catherine will take us through the wider governance agenda, including how organisations can embrace good data governance across their marketing operations.
Operationalising Privacy
To finish our session, Katie will show us how OMD has been operationalising privacy within agency teams, putting compliance and ethics at the forefront of operational thinking.
Sessions later this year will cover legislative developments in the UK and EU; understanding the risk management implications of integrating multiple tech partnerships across the supply chain; and managing the rapid adoption of AI.