Marketing Procurement Live will bring together legal, consulting and technology specialists to explore the fast-changing adtech and martech landscape. The session will focus on what organisations are buying, how the market is evolving, how AI is changing reporting and decision-making, how to assess vendors in a crowded ecosystem, and what procurement teams need to do to contract and implement these solutions effectively.
The agenda includes:
- From strategy to operating model: how to make adtech and martech choices stick through implementation, integration and adoption.
- How the adtech landscape is changing, what organisations are buying, and the implications for procurement.
- How to navigate a crowded vendor landscape and assess the right fit across a complex market.
- AI in reporting programmes: practical use cases, opportunities and considerations for buyers.
- Content Creator tech platforms
- Contracting with adtech and martech vendors: the legal and commercial issues procurement teams need to get right.
Email markw@isba.org.uk to book your place.
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