Over the last decade, there have been many new models and approaches to in-housing, new terminology and new opportunities. But the fundamentals have not changed:
- Brands should be clear on their goals for in-housing, and assess your current marketing organisation maturity vs your desired goals
- Assess which functions make the most sense to in-house, keep out of house and those to target for the future
- Interpret what model works best for you to solve your challenges, recommend a roadmap for the future with success plan
Please join us on the 1st July where we will be joined by Overline who will be sharing with us their new In-housing Playbook.
ISBA MEMBER FORUM
ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments. Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.
Future Operating Models
This forum would be relevant to members with an interest in operating models.
To find out more please email – markw@isba.org.uk