ISBA Member Forum - Influencer

The next meeting of ISBA’s Influencer Marketing Working Group will be on Thursday 29th January at 10am via Teams.

As has become our new year tradition, Scott Guthrie, the Director General of the Influencer Marketing Trade Body, will be joining us to sum up developments from the past 12 months – and look ahead to the trends and changes which we can expect in 2026.

Last year this session was a hugely popular one, which led to us making it available as a dedicated webinar. We are sure that Scott will once again have expert insight on what’s to come – and, crucially, what it means for how brands spend their influencer budgets for maximum impact.