Join us for our next face-to-face meeting where we will take a deeper look at measurement and how advertisers measure and discuss performance throughout the internal organisation.
This full day will include sessions on:
- The forms of measurement and how they underpin performance,
- The drivers of media effectiveness,
- Bringing creative and media effectiveness together,
- Managing supplier complexity in your supply chain,
ISBA MEMBER FORUM
ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments. Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.
Marketing Procurement
This forum would be of interest to members involved in agency management, procuring agency or media services.
To find out more please email – markw@isba.org.uk