Join us for our next face-to-face meeting where we will take a deeper look at measurement and how advertisers measure and discuss performance throughout the internal organisation.
This full day will include sessions on:
Agenda
The many forms of measurement, and how they underpin performance. (Ekimetrics)
We'll explore the various forms of measurement and the roles they play in informing business decisions, bringing you closer to the performance data that may be available in your business.
The drivers of media effectiveness (Ebiquity)
- Ebiquity will be outlining the levers of marketing effectiveness and how they relate to agency incentives and target setting.
- What are the factors that have the biggest impact on marketing ROI?
- Who is really accountable for each factor that drives marketing success?
How does this impact agency incentives and target setting frameworks?
Google Ads, why don’t brands act on inefficiencies, despite being aware of them? (GOA)
Google ad spend is for many advertisers their largest media investment, so what opportunities exist for brands to manage this area more effectively?
Creative & Media Measurement: Managing Supplier Complexity (MediaSense)
“Creative Effectiveness is the new Media Effectiveness” How can you bring your creative and media closer together to drive greater marketing effectiveness?
Bringing Creative & Media Effectiveness together (MediaMonks)
Synopsis TBC
4:00 – Summer social
ISBA MEMBER FORUM
ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments. Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.
Marketing Procurement
This forum would be of interest to members involved in agency management, procuring agency or media services.
To find out more please email – markw@isba.org.uk