ISBA Member Forum - Marketing Procurement

Delivering Better Business Outcomes: Challenging How We Buy

Theme: Setting Up Agency Relationships That Win

This full‑day programme is designed for marketing procurement professionals who want to evolve beyond traditional sourcing methods and shift toward outcomes‑focused, strategically aligned agency partnerships. The sessions explore commercial models, behaviours, and frameworks that foster better work, better value, and stronger long‑term relationships.

ISBA MEMBER FORUM

ISBA forums provide the opportunity for members to hear from expert speakers and keep up to date on the latest developments.  Members can choose to attend specific meetings that appear on the calendar or sign up to the group to receive regular notifications.

Marketing Procurement

This forum would be of interest to members involved in agency management, procuring agency or media services.