ISBA Member Forum: Sustainability

If 2026 has been the year of continuous disruption, is there still a role for sustainable media and marketing practices?  In this workshop we will come together as a collective of peers to explore the future of sustainable media practices in an interactive workshop design to produce clear and compelling actions for 2027 for ISBA members.

Key themes

·       A reflection of 2026 and on the year ahead. Has AI has accelerated and sustainability stagnated? For 2027, where do we pivot and where do we keep progressing?

·       Moving away from the burden of the Sustainability label and repositioning our workstream as future fit best practice.  

·       Are our incentives misaligned as an industry. Where are our knowledge gaps and where are the easy wins? How do we unlock progress, or do we need to pivot entirely?

3 - 4.30pm followed by networking drinks.

Event Registration Instructions

• If your company is an ISBA member
  • If you are already registered on the website: Please ensure you're logged in and click the 'Register' button
  • If you are not already registered on the website: Please register your email using the pink 'Sign in or register' on the top right of the website. Once registered, please ensure you're logged in and follow the steps above
  • If you are having issues registering/logging in: Please email rhiannong@isba.org.uk
• If your company is not an ISBA member
  • Please email EmmaS@isba.org.uk