The Agency Management Reset: Remuneration, Media and the New Search Landscape
The agency landscape is shifting fast. New remuneration models, evolving commercial relationships, AI and the emergence of generative engine optimisation (GEO) are changing how brands work with, manage and invest in their agency partners.
At our next Marketing Procurement Live, we’ll bring members together to explore what these changes mean in practice and how procurement teams can prepare.
We’ll examine:
- The future of agency management and commercial models, including how contracts and relationships need to evolve.
- Rethinking agency remuneration, and how brands can better align cost, value, performance and incentives.
- The emerging impact of GEO, and what it could mean for agency capabilities, scopes, measurement and investment decisions.
- Preparing for 2027, with members sharing the challenges, priorities and practical support the Marketing Procurement community needs next.
This will be a highly interactive day, combining expert perspectives with peer discussion and practical workshops, giving members the opportunity to benchmark approaches, tackle shared challenges and help shape ISBA’s 2027 Marketing Procurement priorities.
We’ll finish with informal networking and drinks.
Please email markw@isba.org.uk to book your place.
If your company is an ISBA member:
- If you are already registered on the website: Please ensure you're logged in and click the 'Register' button
- If you are not already registered on the website: Please register your email using the pink 'Sign in or register' on the top right of the website. Once registered, please ensure you're logged in and follow the steps above
If you are having issues registering/logging in: Please email rhiannong@isba.org.uk
If your company is not an ISBA member please email EmmaS@isba.org.uk