The Agency Management Reset: Remuneration, Media and the New Search Landscape
The agency landscape is shifting fast. New remuneration models, evolving commercial relationships, AI and the emergence of generative engine optimisation (GEO) are changing how brands work with, manage and invest in their agency partners.
At our next Marketing Procurement Live, we’ll bring members together to explore what these changes mean in practice and how procurement teams can prepare.
We’ll examine:
- The future of agency management and commercial models, including how contracts and relationships need to evolve.
- Rethinking agency remuneration, and how brands can better align cost, value, performance and incentives.
- The emerging impact of GEO, and what it could mean for agency capabilities, scopes, measurement and investment decisions.
- Preparing for 2027, with members sharing the challenges, priorities and practical support the Marketing Procurement community needs next.
This will be a highly interactive day, combining expert perspectives with peer discussion and practical workshops, giving members the opportunity to benchmark approaches, tackle shared challenges and help shape ISBA’s 2027 Marketing Procurement priorities.
We’ll finish with informal networking and drinks.
Please email markw@isba.org.uk to book your place.
Agenda
09:30 Welcome & priorities for the day
09:45 Marketing Procurement community planning session
11:00 Break
11:15 Evolving agency commercial models & contract management
Featuring Tesco and Cancer Research UK
12:30 Networking lunch
13:15 Afternoon welcome
13:25 Media Agency Best Practice
13:55 Rethinking agency remuneration Featuring Rightspend
14:25 Break
14:45 Beyond search: What GEO means for brands & agencies Featuring Mediasense
15:15 Agency management workshop
16:15 Closing reflections
16:30 Member drinks & networking, hosted by Proctimise
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- If you are already registered on the website: Please ensure you're logged in and click the 'Register' button
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If you are having issues registering/logging in: Please email rhiannong@isba.org.uk
If your company is not an ISBA member please email EmmaS@isba.org.uk