Marketing Procurement live and in person November 2023
In this session we are focussing on member-to-member discussions via workshops. Discuss industry challenges with your peers and feedback to ISBA on where we can support you in 2024.
9:30-10:00 Tea & Coffee
10:00 – 12:15pm AI Governance: What is Marketing Procurement’s role in facilitating the adoption of AI?
WFA’s study on AI showed only 27% of respondents say Procurement was involved in defining and developing their organisations’ AI strategy. This is surprisingly low, this session is dedicated to us discussing what Marketing Procurement’s role is.
- An overview of the UK Government’s approach to AI
- Advertising Industry Principles for the use of Generative AI in Creative Advertising
- Use cases for AI (what are the opportunities)
- Building a company policy for the use of AI
- Agency use of Generative AI (advertiser/agency contracting considerations)
Group Workshop: Member-to-member discussion on Marketing Procurement’s role in AI adoption.
12:15-1:00 LUNCH
1:00-2:00 Creative Services Contracting: What makes for an effective Creative Services Agreement?
ISBA is reviewing our Creative Services Framework Agreement. We’ll summarise feedback received to date and open it up to our marketing procurement community to input on what is important for advertisers in their creative agency contracting.
This is an opportunity for members to contribute to the creation of ISBA’s updated Creative Services Framework Agreement template.
Group Workshop: Member-to-member discussion on Creative Services Contracting
- How well do your current contractual agreements protect the interests of your business?
- Which clauses are most in need of updating?
2:00-2:30 Kimberly Clark Case Study
Tom Stear, Senior Global Category Leader – Global Media will present how Kimberly Clark has approached right-sizing their media agency relationships.
2:30-2:45 BREAK
2:45-3:00 Overview of ISBA Marketing Procurement Priorities
A run through what you can expect from ISBA's Agency Services team in 2024
3:00-4:00 2024 Priority Setting
Group Workshop: What are the challenges facing Marketing Procurement that ISBA can support.
4:00-6:00 Member Social
Carry on the conversation at our Marketing Procurement Social