23rd
June
2021
10:30am
until 11:30am
Online
Free for members

Non-Member Briefing Session

Non member briefing session - presentation slides

3.5 MB

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This non-member webinar briefing session will be an ideal opportunity for you to join other brands to hear about three of our initiatives from our project leads and Director General. 

We will be joined by Sam Taylor, Head of Group Commercial/Performance Marketing at Direct Line and chair of ISBA’s Broadcast Taskforce.

Hosted specifically for senior marketers who are not part of the ISBA community, the forums are designed for stakeholders who would like to understand more about how we are working with our members to drive industry change. 

At this session you will be updated on the recent Future of TV Trading Study, learn more about the new ISBA Media Services Framework and hear key findings form the award-winning ISBA/PwC Programmatic Supply Chain Transparency Study.

Agenda:

•    Overview of 2021 release of the Media Services Framework –How the framework can help marketers reframe their media agency terms. 

•    ISBA & Enders Analysis’s Future of TV Trading Study findings - How ISBA’s Broadcast Taskforce Group is driving industry change, hosted by Direct Line’s Sam Taylor and Bobi Carley, ISBA

•    Sam Tomlinson, PwC and Clare O'Brien, ISBA will present key findings from the multi-award-winning ISBA / AOP / PwC Programmatic Supply Chain Transparency Study, including the 15% "unknown delta" and underlying data access and data quality issues; and also cover the various ways in which brands have responded in the 12 months since the study was published.