ISBA is conducting an eight-week industry-wide consultation of UK advertisers to gauge their appetite for a levy as a means for charging for the Core Reporting service of the Origin product. Origin is the UK cross media measurement programme being led by ISBA.
This consultation process seeks to confirm that advertisers support the proposal of part-funding Origin via a levy on the media activity that is measured by Origin.
Attendees will hear from Phil Smith, ISBA Director General, Martin Lawson, Product Lead, Origin and Joe Lewis, Measurement Lead, Origin.
They will be able to ask questions about Origin and how the levy will work and give their views and feedback.
This event is aimed at:
- ISBA members.
- Any brands advertising in the UK
- Anyone in the industry interested in cross media measurement and the implications of an ad funded levy.
What will you gain by attending?
Understand more about Origin and the levy and be able to ask questions of the ISBA and Origin team.