9th
October
2025
10:30am
until 11:30am
Online
Free for members
This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.

Search & PMAX: Transparency, Control, and Strategy

As Search and PMAX continue to evolve, advertisers face growing challenges around transparency, control, and strategic alignment. This webinar will unpack how ISBA members can navigate these complexities—balancing performance with accountability, and data with decision-making.
We’ll explore how leading brands are approaching measurement, data visibility, and platform governance, with a particular focus on how Procurement and Digital Performance teams can collaborate more effectively.

What will be covered:
•    Transparency in platform performance and media spend
•    Strategic control across Search and PMAX campaigns
•    Measurement frameworks and data access
•    Procurement’s role in enabling smarter media investment
•    Case study insights from a GOA customer and ISBA member

Who is it aimed at

This session is aimed at anyone who works in digital marketing and marketing procurement

Presenters

Dan Larden, Head of Media, ISBA
Dan Chorlton, CEO, GOA Marketing

Book now

Cost

FREE

Type

Online event

This is a members-only event. If you are associated with an ISBA member company then you can use the button below to register for this event.