As Search and PMAX continue to evolve, advertisers face growing challenges around transparency, control, and strategic alignment. This webinar will unpack how ISBA members can navigate these complexities—balancing performance with accountability, and data with decision-making.
We’ll explore how leading brands are approaching measurement, data visibility, and platform governance, with a particular focus on how Procurement and Digital Performance teams can collaborate more effectively.
What will be covered:
• Transparency in platform performance and media spend
• Strategic control across Search and PMAX campaigns
• Measurement frameworks and data access
• Procurement’s role in enabling smarter media investment
• Case study insights from a GOA customer and ISBA member
Who is it aimed at
This session is aimed at anyone who works in digital marketing and marketing procurement
Presenters
Dan Larden, Head of Media, ISBA
Dan Chorlton, CEO, GOA Marketing