Join ISBA and Ebiquity for an exclusive webinar exploring the results of the 2026 Media Budget Survey. Representing £1.5-2 billion in UK ad spend, the findings reveal key trends reshaping advertiser priorities and media strategies. From the growing focus on brand investment to the rise of Addressable TV and AI transparency, this webinar will give marketers the insights they need to prepare for the year ahead.
What will be covered
• How budgets are shifting back to brand-building over performance marketing
• The ongoing decline of Linear TV and the growth of Addressable TV and Digital Video, and why optimising Total TV is critical
• The increasing integration of media and creativity for agility and relevance
• The growing role of outcomes in agency pricing models
• Why transparency in AI usage is essential for advertisers
Who is it aimed at?
This session is aimed at those with responsibility for agency relationships, marketing effectiveness and all the aspects of media. And those working in marketing procurement.
Why you should attend:
By joining this webinar, you will:
• Gain actionable insights into strategic media shifts shaping 2026
• Understand how to optimise investments in TV and digital media for maximum impact
• Learn how to navigate agency relationships and integrate AI effectively
Key Takeaways:
1. Prepare for brand-focused strategies: Discover how UK advertisers are rebalancing budgets to prioritise sustainable growth.
2. Optimise Total TV: Learn how to navigate the shift from Linear TV to Addressable TV and Digital Video.
3. Strengthen partnerships: Explore how integration of media and creativity, alongside transparent AI usage, can improve campaign performance and agency collaboration.
Presenter
Bryony Lawler, Senior Director of Sales & Growth, UK, Equity
Book now
Cost
FREE
Type
Online event