until 4:00pm
Free for members

TV Advertising: Evolving the model

TV advertising: Evolving the model

Following on from the launch of Enders Analysis’ report on the broadcast trading landscape -  TV advertising: Evolving the model, this webinar will explore the report in more detail with the author Gill Hind, Enders Analysis and Bobi Carley, Head of TV & Video at ISBA. There will also be an opportunity for Q&A.

The report considers: 

  • The strengths and weaknesses of the current TV advertising ecosystem from the perspective of broadcasters, advertisers and agencies 
  • What is likely to happen to video viewing and advertising revenues, if the current trajectory is followed  
  • What changes need to happen to improve the health of the overall advertising market

The report was commissioned by ISBA following a mandate from our Council to play a proactive role in shaping the media landscape post-COVID-19 in the interests of advertisers. 

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Online webinar

Register or email elvirab@isba.org.uk to book.