This new programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.
Content marketing – a checklist…
- Set clear goals and agree KPIs.
- Who is the audience – where are they, on what platform?
- What type of content?
- Create a calendar of content – you need to keep feeding it.
- Be consistent – you’re building depth and trust.
- Listen and act on data and insights, and watch algorithms.
- And don’t be afraid not to be everywhere…
This session is run in conjunction with Pete Davis, MD of getmedia.com, and focuses on 101: Content marketing.
