101 - Deep dive - Understanding media weighting & phasing

This programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.

This session is run in conjunction with Pete Davis, MD of getmedia.com, and focuses on understanding media weighting and phasing.

Member-only document

101 Deep dive - understanding media weighting and phasing presentation