The media landscape is shifting faster than ever! In the past it would be that technology and audience engagement were the key drivers for media change, but as we slowly recover from the pandemic many media options themselves are facing a fundamental shift in their own role within the marketing mix as the UK’s population alters its social, work and living habits.
What you will learn:
- The role and relevance of Radio in today’s media landscape
- What are the key features and benefits of radio
- How to plan and buy a radio campaign
- Hear best in case campaign examples
Also,
- What Is voice search and how does it work?
- How is voice search influencing consumers purchasing habits.
- The future of voice search
- 5 Key Take Outs
