2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
As the digital landscape shifts towards privacy-first approaches, marketers will need to innovate their strategies. By focusing on first-party data, contextual targeting, and emerging identity solutions, brands can effectively navigate the challenges while maintaining strong connections with their audiences.
What you will learn:
- Adopt a full funnel strategy and set KPIs before launching
- Ensure you have a holistic reporting and attribution technology partner
- Take ownership of your 1st party data
- Continually test and learn – not everything will work, don’t be afraid to try
