101 - How to devise and create your eCommerce marketplace strategy - October 2023

This fascinating programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.

This session covered:

  • A view of the overall ecommerce landscape.
  • How has consumer behaviour changed through ecommerce evolution. 
  • What marketing objective does ecommerce deliver well for?
  • How can the success of ecommerce be measured?
  • What ROI should you expect?
  • 5 key takeouts.
Member-only document

101 Guide to devising and creating ecommerce and social commerce strategies October 2023

Member-only document

101 Guide to devising and creating ecommerce and social commerce strategies October 2023

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101 session eCommerce 101