This programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.
These topics are covered:
- What Is Hyperlocal Marketing?
- What are the benefits of using Hyperlocal Marketing?
- What does a Hyperlocal marketing campaign look like?
- Best Practice Hyperlocal Targeting case studies
- 5 Key Take Outs
This session is run in conjunction with Pete Davis, MD of getmemedia.com, and focuses on hyperlocal targeting.
