101: Influencer marketing 2025

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

An influencer is someone who can sway others’ purchasing decisions through their expertise, authority, or connection with their audience.  With a strong presence on social media and blogs, they share content and engage followers, collaborating with brands to promote products and boost sales.  Social media encompasses a variety of formats, including text, images, videos, and live broadcasts. 

Pete Davis was joined by  Scott Guthrie, Influencer Marketing Trade Body

What you will learn:     

• What is the role and relevance of influencer marketing?
• How to plan the best campaigns using influencer marketing.
• How to measure the performance and success of influencer marketing.
• What are the key principles of influencer marketing?
• 5 key takeouts.