101: Influencer marketing September 2023

Member-only document

101 Guide to influencer marketing 2023 presentation

This fascinating programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.


Revisit the principles of key marketing channel of Influencer Marketing

  • Role & relevance of Influencer Marketing
  • How to plan the best campaign using Influencer Marketing 
  • How to measure performance and impact of Influencer Marketing