101: Influencer marketing September 2023

This fascinating programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.

Revisit the principles of key marketing channel of Influencer Marketing

• Role & relevance of Influencer Marketing
• How to plan the best campaign using Influencer Marketing 
• How to measure performance and impact of Influencer Marketing