101: Innovation and renovation 2024

This fascinating programme of new insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

What you will learn:    

• The importance of innovation and renovation in the marketing mix. 
• What techniques you can use to instil innovative thinking into your business
• Best in class case studies of brand innovation and renovation from around the world. 
• How to measure the impact of innovation on businesses and planning ahead.