2024 brings an updated 101 Knowledge Session programme available for all ISBA members. This sessions - curated in partnership with Pete Davis, MD of Getmemedia.com, Scott Moorhead and Andrew Mortimer, Managing Partners from The Aperto Partnership, guide you through the pitching process. Learn how to define clear objectives, write concise briefs and streamline your evaluations, by asking the right questions, to make informed decisions.
What you will learn:
- Ask yourself, why are you pitching? What are the outcomes you need to achieve? And do you need to pitch?
- Plan to spend as much time in preparation as the live pitch
- Make sure stakeholders are aligned behind pitch goals and evaluation approach
- Engage agencies early and consistently to make them want to win
- Use specialist support
