101: Out of home 2024

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

With its presence in public spaces, OOH commands attention, amplifies brand visibility, and drives awareness. Find out how it can help reach diverse audiences effectively, and how it can deliver maximum exposure for brand campaigns. It's the bold, eye-catching way to make your brand stand out in the real world.

For this session we will be joined by Tim Lumb, Director from Outsmart

What you will learn:

  • Role & relevance of Outdoor advertising
  • How to plan the best campaign using Outdoor advertising
  • How to measure performance and impact of Outdoor advertising
  • 5 Key take outs

These sessions are run in conjunction with ISBA and Pete Davis MD of www.getmemedia.com.