In 2022, ISBA delivered a series of thought leadership sessions on media and marketing fundamentals. Due to the popularity of the 2022 programme, we have spoken to members about what subjects they would like to get more insight about in 2023. This fascinating programme of new insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.
What is covered:
- Role & relevance of Outdoor advertising
- How to plan the best campaign using Outdoor advertising
- How to measure performance and impact of Outdoor advertising
- 5 Key take outs
These sessions are run in conjunction with ISBA and Pete Davis MD of www.getmemedia.com.
