101: Public Relations 2025

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

PR is the strategic art of creating win-win relationships between organisations and the public.  It shapes information flow to influence perceptions, boost reputations, and tackle issues or crises through media channels and direct interactions. 

Pete Davis, MD of Getmemedia will be joined by Jason Madeley, Founder and  Managing Partner,  and Tom Lord, PR  and Content Account Director, Hatch Group.

What you will learn:

Public Relations

• What is the role and relevance of public relations?
• How to integrate public relations into your wider campaigns
• What are the typical objectives of PR campaigns?
• How to measure the success and performance of your PR campaigns.
• 5 key takeouts.