This fascinating programme of insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels. It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and a revisit of the principles of each channel.
What you will learn:
- Adopt a full funnel strategy and set KPIs before launching
- Ensure you have a holistic reporting and attribution technology partner
- Take ownership of your 1st party data
- Continually test and learn – not everything will work, don’t be afraid to try
This session is run in conjunction with Pete Davis, MD of getmedia.com, and focuses on search, online and programmatic buying (in a cookieless future).
