101: Sponsorship

This programme of sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

These topics are covered:

• What’s the role and relevance of sponsorship 
• Broadcast v event sponsorships  - what objectives does sponsorship deliver against.
• How can sponsorship integrate into your brands wider marketing strategy 
• How do you prepare for an effective sponsorship activation
• How to measure sponsorship effectiveness
• 5 key principals of great sponsorship.

This session is run in conjunction with Pete Davies, MD of getmemedia.com and focuses on Sponsorship