101: Working with a media agency and understanding media jargon - presentation
Login to download2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Unlock the secrets of media jargon! This session will demystify complex terms, from CPMs to SEO. Gain clarity and confidence in navigating the marketing landscape.
What you will learn:
- Learn about the services and tools offered by a media agency
- Understand the roles and responsibilities of your media agency team
- How can you ensure your media agency is best placed to collaborate with your other agencies
- Explanation of media jargon