Advanced TV - the questions to ask

In partnership with

TV has grown up, meaning that how we watch it, how the ads are served, and how consumers are targeted has changed.

This paper from our partners Ebiquity builds on the two advanced TV guides written by Decipher, Advanced TV Guide – Part One & Advanced TV – Part Two, and provides some questions for advertisers to ask their agency partners.

Ebiquity - Advanced TV - the questions to ask

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