MarTech services are different from traditional marketing services. This document covers key areas to consider when reviewing MarTech and establishing a commercial relationship with a MarTech supplier.
More specifically, this document presents:
- An overview of the various types of MarTech contracts and commercial models
- The differences between various acronyms like SaaS and others.
- Remuneration norms (subscriptions, licenses, payment norms).
- Any other key pieces someone engaging in MarTech commercial negotiations should be aware of would be useful.