Understanding what is required for a successful in-housing strategy is crucial before embarking on your journey. When you decide to implement an effective in-housing model, there are four key areas to consider that Control v Exposed address as 'The four principles of ‘right-housing’: Transformation, Talent, Technology, and Tab.'
Getting in-housing right can lead to improved ROI, increased cost efficiency and transparency, better control and management of data and targeting, enhanced real-time optimisation capabilities, as well as full accountability and focus on brand goals.