Web Analytics is one of the most important tools for marketing and indeed for business as a whole.
For Google Analytics customers, it is now going through a generational change that needs to be done quickly before Universal Analytics (GA3) becomes obsolete. This document goes through this crucial process.
Switching from Universal Analytics (GA3) to Google Analytics (GA4) and its new measurement standard means there are some changes to how companies should measure and report on their website analytics.
This document will not be an implementation guide, and instead, focuses on guidance on how to deal with the changes to Google Analytics within your business.