ISBA has completed an 8-week industry-wide consultation of UK advertisers regarding a proposal to part-fund the nascent Origin cross media measurement service via an Advertiser levy. The consultation sought to gauge opinion regarding the principle of the levy and give UK advertisers the opportunity to learn more about Origin and have their questions answered.
The overwhelming weight of positive feedback has meant ISBA can now advance plans to take a series of proposals around cost and timings back to the UK media industry for a second phase of consultation. This is anticipated to take place in the latter part of 2022.
The consultation report is available below.