This guide gives an up-to-date overview of the Origin cross-media measurement project and information on the progress to date.
Origin is a UK-based, advertiser-led cross-media measurement service.
Established by ISBA, Origin is a pilot market for the WFA North Star Cross-Media Measurement initiative. The other pilot market is the USA. Origin now has over 50 funding stakeholders, including 35 advertisers , global media agency networks, media owners and digital platforms.
See more in the document or latest presentation, below.