The second episode of ISBA's Podcast is now live, on the back of ISBA's Responsible Retail Media Framework launching in November 2023.
The UK's first Responsible Retail Media Framework provides the emerging retail media industry with a responsible blueprint for development.
In the podcast, ISBA's Associate Media Adviser, Clare O'Brien talks to Ollie Shayer, Omni-Media Director, Boots Media Group and Fiona Blades, President, Mesh Experience about how the retail media environment can be a place to nurture brand equity and experience.