ISBA's timeline provides a comprehensive historical overview of ISBA (Incorporated Society of British Advertisers) from its inception in 1900 through to 2025, as we celebrate our 125th year.
The timeline highlights ISBA’s pivotal role in shaping the UK advertising landscape, from its early efforts to bring transparency to newspaper circulation data, to co-founding key industry bodies like the Advertising Association and the ASA.
It also showcases ISBA’s advocacy for advertiser interests across various media - from cinema and radio to digital platforms - while also spotlighting more recent initiatives such as the Influencer Marketing Code of Conduct, accessible advertising, and the development of Origin, our cross-media measurement programme.
