Media Leaders Steering Group July 2023


In July's Media Leaders Steering Grop meeting, the group met face to face at ISBA's offices. 

Following harmful content published on Twitter, Steve Chester updated the group. Bobi Carley shared progress on the Responsible Retail Media Framework as well as Accessible Advertising, and Tom George, CEO of Origin talked through where we are with stakeholder conversations and how advertisers can support moving forward. 

For the last half of the meeting, we were joined by ISBA partner, LEAD, and fellow member Alessandro Cusmano from HSBC who delved deeper into the topic of marketing measurement.