Value Pots are an increasingly common dimension of agency media pricing and are included within ISBA’s Media Services Framework 2021 (MSF 2021). Ebiquity supported ISBA in the development of the previous version of the Framework and that thinking has been developed further in the MSF 2021. As a result, ISBA approached Ebiquity with the request to produce this short, no-nonsense guide to Value Pots that not only explains what they are but also how they are used.
Media Services Framework: A Guide to Value Pots
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