Steve Chester, Director of Media at ISBA and Sam Tomlinson, Partner of PWC talk to Paul Frampton, EP at our partners Control V Exposed in this podcast
They discuss the value of programmatic, the need for education, implications for marketers, potential solutions and the rally cry for the whole industry to collaborate.
Podcast: Time For A Reset - Episode 5 - Unpacking ISBA's Programmatic Report
28.33 MB
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