A year on from TFAR Episode 5 about the ISBA Programmatic Supply Chain Study, ISBA partners Control v Exposed decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report.
Paul Frampton, President of Control v Exposed chairs a panel of industry experts including Steve Chester, Director of Media at ISBA; Oliver Whitten. Chief Operating Officer at AdForm; and Allison Thorburn, Digital Accelerator Lead, from BT.
They highlight how auditing has improved, what’s new in terms of supply chain optimisation, the evolution in to new channels and of course the identity dilemma. This fascinating discussion hones in on how the industry needs to grow up to align with advertiser expectation and how the industry can avoid a scenario where consumer tracking is even more invasive than with 3rd party cookies.
Last but not least, Paul Frampton asks his guests to share one key area that brands can focus on to prepare for a bright but more complex and fragmented future. It’s an insight packed episode!