Our industry of advertising has been shaken to its core with seismic changes for advertisers, agencies, production staff and consumers. Whilst ISBA represents advertisers we recognise we need agencies, production and people to make an industry. We have therefore commissioned a series of thought provoking articles, to be published every Thursday, that look to the future. We know that much has already changed, further changes will come, and that in one form or another some of those changes will become ‘The New Normal’.
We have asked authors to offer their thoughts directly on a range of topics. We are not championing a cause or a point of view and the authors point of view will be their own and in many cases may not align to existing ISBA thinking. However, this is the point of the articles, as existing thinking will change and those changes will become normal. The New Normal series isn’t intended to provide a prediction, but a perspective to consider change. I would like to thank all the authors who have written articles and those who will write them.
Please feel free to email me if you have a point of view on an article or if you have a topic you feel worth adding to our list of ideas as together we move towards the new normal.
All articles will appear in the Documents tab.
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