News & views

All of the latest news, insights and developments on a range of industry issues.

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Collaboration behind laptop

What hinders proper measurement and in turn effectiveness.

Conference 2019: ISBA President's Address

Envelope

Revisiting the measurement of mail in econometric models

Safety concerns on YouTube

ISBA responds to DCMS Select Committee Report into Disinformation and 'fake news'

CAP launch guidance on gambling ads to protect under-18s

Statement on the Cairncross Review

Cutting through the clutter, making sense of the hype

Addressable TV - what you need to know!

Mark Read at ISBA's Annual Conference

ISBA renews call for proper oversight of social media platforms

Meeting

Talking about measurement is BORING...

ISBA launch new comprehensive PR Measurement guide

Harmful stereotypes no longer permitted in adverts

New Where Do You Draw The Line? ad campaign launched

ISBA appoint Bobi Carley as Head of TV & Video